IFG Life has rolled out a strategy to persuade Indonesians, especially younger consumers, to buy insurance earlier, as the country struggles with low penetration despite rising awareness.

Fabiola Noralita, head of individual business astatine IFG Life

Many Indonesians do not spot security arsenic a priority.

IFG Life has rolled retired a strategy to seduce Indonesians, particularly younger consumers, to bargain security earlier, arsenic nan state struggles pinch debased penetration contempt rising awareness.

The attack includes streamlining claims, stressing nan affordability of early coverage, and boosting financial literacy to span nan spread betwixt liking and action.

Insurance penetration successful Indonesia stood astatine conscionable 1.4% successful February, according to IFG’s Progress report. Whilst consciousness is higher than successful erstwhile years, IFG Life said nan situation is turning that consciousness into actual steps.

“Many Indonesians are alert of security but do not spot it arsenic a existent priority,” Fabiola Noralita, head of individual business astatine IFG Life, told Insurance Asia. “Our attraction is to move liking into action arsenic soon arsenic possible.”

The study besides recovered that 53% of uninsured respondents are willing successful buying a policy, yet 40% scheme to acquisition only aft 5 years aliases more. The delay, IFG said, reflects debased urgency, compounded by constricted financial literacy.

A 2025 study by Indonesia’s Financial Services Authority and section statistic agency recovered security literacy successful nan Southeast Asian federation astatine 45%, compared pinch a world mean of 60%–70%.

To reside this, IFG Life has embedded literacy initiatives into its firm societal work agenda.

Programs screen topics specified arsenic financial planning, merchandise introduction, consequence management, and taxation. Target groups this twelvemonth see students, housewives, micro-business owners, and hearing-impaired ride-hailing drivers.

The insurer runs these sessions successful business pinch units specified arsenic Mandiri Inhealth, state-owned peers Jasa Raharja and Jamkrindo, and respective universities and financial readying institutions.

IFG Life tracks attendance, engagement, and knowledge improvements done pre- and post-session tests, which besides meet regulatory reporting standards.

“Low literacy causes group to spot security arsenic a financial load alternatively than a protection tool,” Fabiola said successful an emailed reply to questions. She cited deficiency of urgency, debased trust, and perceptions of precocious premiums arsenic cardinal obstacles to adoption.

The institution has simplified claims by allowing policyholders to upload documents and way advancement online astatine nary other cost. “This transparency helps build confidence,” she said.

Fabiola said early ownership keeps premiums manageable and ensures wider coverage. “Insurance is not a financial load but financial protection amid uncertainty.”

The strategy complements nan financial regulator’s initiatives to raise financial literacy and spur invention to deepen marketplace participation. IFG Life said protection gaps stay a situation but besides correspond a semipermanent maturation opportunity.

“Insurance is not conscionable a financial contract; it is simply a work to protect your family,” Fabiola said. “Our ngo is to thief Indonesians enactment today, not tomorrow.”

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